What Is the Aces Challenge?
The Aces Challenge is a blind taste test designed to put your palate to the test. We serve two cups of our Hearts blend: one alcoholic, one non-alcoholic. Your job is to guess which is which. No labels. No clues. Just your senses.
Most people are surprised by how difficult it is to tell them apart. Both versions are made using the same botanical distillation process and deliver the same warm, rich flavour, led by spiced notes of cassia bark and ginger.
Whether you're sober curious, a long-time spirits drinker, or somewhere in between, the Aces Challenge is a chance to see just how far non-alcoholic drinks have come.
How It Works
1. Visit our Booth
Come into the Brunswick Aces booth.
2. Receive your tasting set
We’ll serve you two cups of our Hearts blend: one alcoholic, one non-alcoholic. Both look and smell the same.
3. Taste and decide
Use your nose and palate to figure out which one contains alcohol. Take your time, it’s harder than you think.
4. Make your guess
Once you're ready, let our team know which cup you think has the alcohol.
5. Reveal and reward
We’ll reveal the answer. Get it right and you’ll win a 4-pack of your choosing (0% ABV or 8%ABV) on the spot
Why It Matters
For a long time, non-alcoholic options have been seen as second best. The Aces Challenge is here to change that. By putting our alcoholic and non-alcoholic Hearts blends side by side, we’re showing that great flavour doesn't depend on alcohol.
This challenge isn’t just about taste. It’s about shifting perceptions, sparking conversation, and proving that non-alc spirits can hold their own. Whether you're choosing not to drink or just cutting back, you deserve something crafted with care and complexity.
Try It at Home
Loved the challenge? You can take it home with you. The Hearts blend is available in both alcoholic and non-alcoholic versions, so you can recreate the experience or simply enjoy your favourite.
Each version is crafted using the same rich blend of botanicals, delivering a warm palate with spiced notes of cassia bark and ginger. Whether you’re in the mood for something with alcohol or choosing to go without, Hearts delivers the same satisfying depth and flavour.
Browse the range online or pick up a case next time you’re in the bar.
Frequently Asked Questions
Is there really no alcohol in the non-alc version?
Yes. Our non-alcoholic Hearts blend contains 0.0% ABV. It’s crafted using the same distillation process and botanicals as the alcoholic version, but with the alcohol completely removed.
Is there a cost to take the challenge?
No. The Aces Challenge is completely free and can be attempted by all over the age of 18.
Can I do the challenge more than once?
You’re welcome to try again on another day, but we limit the challenge to one entry per visit to keep it fair.
Is it suitable for people who are sober or alcohol-free?
Absolutely. The non-alcoholic version is 0.0% ABV, and we take care to serve it separately to avoid any confusion. If you prefer not to sample the alcoholic version, you’re still welcome to enjoy a guided tasting of the non-alc blend.
Do I need to book ahead?
No bookings are needed. Just visit the booth!
Ready to Take the Challenge?
Whether you’re a seasoned spirits drinker or just curious about how good non-alcoholic can really be, the Aces Challenge is your chance to find out.
There’s nothing to lose and plenty to sip.